Promotional Activities

All charitable, educational and nonprofit promotional activities must have the written approval of the athletic director PRIOR to any student-athlete(s) participating. This permission or release form may be obtained from C. Donald Cook, Athletic Director at Sacred Heart University. Not having this form completed could render the student-athlete ineligible. The organizational leader, the student-athlete and the athletic director must sign the promotional activities release form that lists the criteria an activity must satisfy before the student-athlete's participation.

Pursuant to NCAA Bylaw 12.5.1.1, a member institution or recognized entity thereof (e.g., fraternity, sorority or student government organization), a member conference or a noninstitutional charitable, educational or nonprofit agency may use the student-athlete's name, picture or appearance to support its charitable or educational activities or to support activities considered incidental to the student-athlete's participation in intercollegiate athletics, provided the following conditions are met:

1. The specific activity or project in which the student-athlete participates does not involve cosponsorship, advertisement or promotion by a commercial agency other than through the reproduction of the sponsoring company's officially registered regular trademark or logo on printed materials such as pictures, posters or calendars. The company's emblem, name, address and telephone number may be included with the trademark or logo. Personal names, messages and slogans (other than an officially registered trademark) are prohibited;

2. The student-athlete does not miss class;

3. All moneys derived from the activity or project go directly to the member institution, member conference or the charitable, educational or nonprofit agency;

4. The student-athlete may accept legitimate and normal expenses from the member institution, member conference or the charitable, educational or nonprofit agency related to participation in such activity, provided it occurs within the state or, if outside the state, within a 100-mile radius of the member institution's campus;

Note: A student-athlete may accept legitimate and normal expenses from an institution, conference, or educational, charitable or nonprofit agency to participate in promotional activities during a vacation period (e.g., summer) only if such activities occur in the state of the student-athlete's vacation residence or, if outside the state, within 100 miles of such residence. [Interpretations Committee Minutes No. 10, July 26, 1994]

5. The student-athlete's name, picture or appearance is not utilized to promote the commercial ventures of any nonprofit agency, and

6. Any commercial items with names or pictures of student-athletes may be sold at outlets controlled by the charitable or educational organization (e.g., location of the charitable or educational organization, site of charitable event during the event) or the member institution in which the student-athlete is enrolled.