|Title:||Senior Associate Athletic Director for Licensing & Equipment|
Mark Adzigian, Senior Associate Athletic Director for Operations is in his 12th year of service with the Sacred Heart Department of Athletics. Adzigian is a member of the Sacred Heart Athletics senior athletic management group and oversees the athletic facilities, the equipment room and the purchasing of all departmental team equipment and apparel.
From 1999-2008, he had direct oversight for all external services of the department, to include serving as the department's chief fundraising officer charged with leading the fundraising campaign for athletics, including the Pioneer Club annual giving program and prospect development. Additionally, he provided daily leadership and oversight to the areas of corporate sponsorship and the corporate partner program, marketing and promotions, licensing and merchandising, community relations, ticket operations, athletic communications and game day operations / event management. He also has programmatic oversight for the cheerleading team while serving as the liaison for the marching band, pep band and dance team.
In his capacity as a member of the senior athletic management group, Adzigian has assisted the Director of Athletics in the development of departmental goals and strategies and the most recent 5-year strategic plan for the period 2007-2012. During his tenure, Adzigian has built and implemented the current athletics website, overseen the development of the current family of athletics marks and logos, implemented an athletics branding program, created the licensing and merchandising program, and enhanced the game day atmosphere at all home athletics events where admission is charged, while introducing unique experiences such as the Tailgate Village at all home football games. He has also upgraded the ticket office and streamlined event management operations, while developing and implementing the current structure and staffing for the Athletic Communications Office. He is charged with all post-season coordination for ticketing and member conference liaison for all revenue sports. Working in collaboration with an office of four athletics communications staff members and three athletic marketing work-study students, Adzigian executes an integrated marketing plan for 32 NCAA Division I varsity sports.
Under his leadership, the Pioneers have led the Northeast Conference in football and women's basketball attendance twice each. He also serves as the game-day event manager for football, men and women's soccer, field hockey, men and women's basketball, men's ice hockey, wrestling, and men and women's lacrosse, overseeing all game-day marketing, promotions, ticketing and event management. He created and manages the corporate partner sponsorship program, which increased the number of sponsors from 2 to 21 and doubled net revenues over a ten-year period. He has planned and coordinated all radio contracts, first for a weekly athletics highlights show on WNLK / WSTC AM in Norwalk and then for the first commercial radio broadcasts for the men's basketball team on WICC 600 AM in Bridgeport since the move to Division I in 1999. He put together the web management agreement with the Official College Sports Network, now known as CBS College Sports, as well as the licensing management contract with the Licensing Resource Group and merchandising agreements with multiple outside vendors.
On the athletic development side, he created the Pioneer Club, the fundraising and development arm for Athletics and is the liaison with the University's Office of Institutional Advancement. In addition, he runs the annual Department of Athletics Golf Tournament, Celebrity Fundraising Breakfast and the annual Scholar-Athlete Awards Banquet, to include the procurement of all post-season awards, while also acting as the primary liaison with the Office of Alumni and Parent Relations.
While at Sacred Heart, he has served presidential appointments on numerous campus-wide committees, most notably the University Branding Committee, an intense year-long standing committee that directly led to the creation of the Student-Mentor Program and other continuing education and leadership training for administrators and staff members, the Health Benefits Committee and most recently, the Fundraising Policies Committee, charged with unifying and coordinating University-wide fundraising efforts.
Adzigian began his professional career when he was commissioned as an officer in the United States Marine Corps in 1989. Serving as an artillery officer and stationed primarily in Okinawa, Japan and Camp Pendleton, California, Adzigian was part of Task Force Ripper during Operations Desert Shield and Desert Storm in Saudi Arabia and the liberation of Kuwait. He was later assigned to officer selection officer duty and stationed in Minneapolis, MN, charged with recruiting for the Marine officer programs.
Upon separation from the Marine Corps in 1996 and the completion of his graduate work in sport management, he completed a two-year athletic marketing internship at the University of Connecticut from the fall of 1997 through the spring of 1999, where his primary responsibilities included marketing the women's basketball and volleyball teams, along with the football FANfest.
Throughout his athletics administration career, Adzigian has served in several roles outside the Sacred Heart Department of Athletics. A founding member of the Board of Directors of the Fairfield County Sports Commission, he has served on the board continuously since 2002. He was the tournament director for the 2003 and 2009 Northeast Conference (NEC) Women's Basketball Tournaments and the 2003 and 2009 NEC Women's Lacrosse Tournaments. He was the site director for the 2003 USILA North-South Men's Lacrosse All-Star Games, as well as the 2004, 2005 and 2006 Major League Lacrosse Draft & Combines, all held at Sacred Heart University.
In addition, he is the first chairman for the NEC Marketing Directors Committee, serving from its inception in 2007 to the present. In 2007 and 2008, he also served on The Atlantic Hockey Association (AHA) Marketing Committee. He also recently completed a six-year term as a member of the Board of Trustees at the Silver Bay Association YMCA of the Adirondacks and Conference Center on Lake George in New York. While there he served on the CEO Selection Committee, charged with vetting and hiring the new CEO for the YMCA conference center.
In addition, he enjoys coaching his daughters in their youth soccer and softball leagues. He is a 1988 graduate of Tufts University where he earned his Bachelor of Arts in History. He later earned his Master's Degree in Sport Management from the University of Massachusetts-Amherst in 1997. Adzigian resides in Shelton, CT and has three daughters.