Sacred Heart University Trademark Licensing Program

SHU Branding & Style Guide  |  NEC Brand & Identity Guide

Over the years, the symbols, icons, traditions and trademarks of Sacred Heart University have come to represent the passion of our alumni, fans, students and student-athletes.  In response to this passion, and so as to ensure that these marks and images are used properly, the University established a trademark licensing program in 2004.

The Sacred Heart University trademark licensing program strives to promote, enhance and elevate the image of the University by authorizing the use of our marks on high-quality, socially-responsible and tasteful merchandise and apparel.  The program is administered by the Athletics Department and in partnership with the Licensing Resource Group (LRG).

Any person, organization or corporation wishing to manufacture a product bearing or containing any of the marks of the University, or to provide a service that will use the marks, must enter into a licensing agreement that authorizes such use. Examples of products include giveaways, apparel, uniforms, sports equipment, etc.

Only officially licensed, approved vendors (licensees) may produce items bearing the University’s trademarks or name. Those wishing to become licensed can obtain an application at  Along with a completed application, vendors will be required to submit product samples, proof of insurance, and a nominal fee.  All vendor questions regarding the application and approval process should be directed to LRG.

In addition to the application and license renewal processes, LRG manages royalty reporting, artwork approvals, enforcement, promotions and general administration of the University’s licensees.

Once a vendor is licensed, they can access current, accurate Sacred Heart University logos and marks from Trademarx Online, LRG’s web based artwork database. Product designs must be submitted into Trademarx Online for review and approval prior to being produced.  Items bearing Sacred Heart’s trademarks without a license may be considered "counterfeit" and subject to all available legal remedies, including seizure of the items.  Additionally, licensed vendors who fail to submit designs for pre-production approval may have their license revoked.

A list of Sacred Heart University’s licensees is available by visiting, click “Resources”, click “Licensed Vendors”, locate Sacred Heart University, and click “view”.

For more information, please contact:
Jason Antonucci                                                              
University Brand Representative, LRG   
Phone: (401) 396-5588   ext. 2